“Creating engaging content your viewers want to view and turning them into paid subscribers should be goal for any video creator”
We live in a world where everybody follows somebody. Pets even have followers these days. Followers are great, but having followers doesn’t put food on the table. By creating consistent video content that your followers want to view, you can turn them into paying customers.
There are many platforms out there that you can host videos on and create a following. YouTube being one of the top platforms. You can create content and post to YouTube and people can view your content for free. If they like your content they become a follower. Turning this following into paying customers should be one of the goals. When people pay for your creative content, you have more money to put into the quality and story. This allows the follower, turned customer, to enjoy and be engaged with a more in depth video.
Jeff Bezos, the CEO of Amazon, explained how he turned the Washington post around by turning online readers into paid subscribers. His solution: "When you're writing, be riveting, be right and ask people to pay. They will pay." This statement applies to video as well. Yes, be riveting in your video content, but be right and ask people to pay.
If you have built a core following of at least 1,000 people, you can create a six figure income. These core followers are people that will buy anything you post, or watch anything you create and share. These are the followers who tune in to your social media feed whenever you post and share it. They are the true die-hard fans. You can turn that following into a six figure income.
VHX is a platform that puts your video content onto its own Netflix style app. Subscribers pay to view your content. By moving your premium videos or content to a platform like VHX you can charge a subscription fee of $9.99/month. If those 1,000 people subscribe that is $119,880 a year. Now imagine the income growth as your subscribers grow. Vimeo is also a platform that allows you to charge per video to watch. Vimeo is a great option as well. Vimeo allows you to charge different rates, or pay what you want for specific content.
The health and fitness industry is taking advantage of what VHX can offer. VHX is giving yoga moms and fitness gurus the opportunity to earn six figures or more a year. Adriene Mishler is a well-known YouTube yoga teacher with over 2 million followers. She earns over 2x more from her VHX paid subscription service than the ad-revenue from her Youtube channel. There are many others who are taking advantage of this platform, such as celebrity personal trainer Simone De La Rue or online education programs like The Life Project.
Creating engaging content your viewers want to view and turning them into paid subscribers should be goal for any video creator. Now get creative and start thinking. What content can you, or your business, create that people want to view. Create those videos, build your audience, and grow to generating over six figures.
John Meier | Maple Bay Media Storyteller